Johnny’s Hotdogs
Brand Strategy, Brand Identity { including print, signage and social media }
Late night hot dog shop operating from a ‘hole in the wall’ across from a pub.
Drawing inspiration from old-school American diners and 1920’s cartoons. We liaised with an illustrator to create the old-school caricature inspired by the appearance of the business owner. We paired this iconic visual with a customised script font to encapsulate the messiness of late night food.
Sarcastic, Retro & Satisfying
“ Taylor really nailed this. She delivered far beyond my expectations and really levelled up my business. Customers are obsessed with the logo! ”
~ Jack, Johnny’s Hotdogs
