A black and white photo of a woman crouched on a yoga mat with an organic, silohette yoga logo in dark grey above her head

Seasonal YINtentions

Brand Strategy, Brand Identity { including social media }

2 hour yin yoga and journaling ritual that runs at the beginning of each season.

A Matisse-inspired illustration of the body drawn with fluid lines, reflects the relaxing atmosphere of the experience. It’s organic form is complemented by a bold, custom-made, hand-drawn font. Traditional Chinese Medicine colours and textures are incorporated as seasonal elements to represent this influence.

Grounding, Warm & Inspiring

A silhouette of a person sitting with their knee in their chest made of a metal like grey gradient surrounded by text
A silhouette of a person sitting with their knee in their chest made of a water texture surrounded by text
A silhouette of a person sitting with their knee in their chest made of a wood texture surrounded by text
A white rectangle with the words 'Summer Ritual Coming" repeated many times all over it
A man sitting on the floor holding a clipboard with his hand on his chin, pondering
A poster on a wall with a plant in the foreground. It says the Words Winter Seasonal YINtentions on it and there is a photo of a man laying down stretching.
A man stretching in a yoga class on the floor with a text overlay saying "YINTENTIONS".
  • An instagram post with the words What to Expect at the top and some photos with smaller captions like gentle breath work, full body stretch, meditation ect.
  • An instagram post with a greeny leafy background and a wavy line going down the middle with annotations explaining the different stages of the class
  • An instagram post with a grey rock background with the title 'Centered around Ritual'
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Hand-Drawn Signage